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The OMA-model

The OMA model is a new collaborative model that can help solve many of the challenges businesses face related to digital marketing.

The OMA-model illsutration

An operational marketing assistent(OMA) is a young person that has been trained in all aspects of digital marketing. An OMA functions as an internal digital marketing resource at partnering companies supported by a broad and diverse team of digital marketers at Inevo.

The OMA-model is a new collaboration model that addresses the problem of finding, recruiting and retaining digital marketing talent. Inevo has developed a 3-month recruiting and training process that prepares the OMA for a career in digital marketing. 

After the training period, the OMA serves as an internal resource at a partnering company 1-3 days per week. The remaining days are spent in a fast-moving digital marketing environment at the Inevo offices.

An OMA can assist with any aspect of digital marketing, including e-mail marketing, content management, search engine optimization(SEO), Google Ads, Facebook-activities and web analytics. We believe that attitude and ownership are keys success.